From pitch to picture book – Tiffany Leeson, Egmont Books

Posted on June 5, 2017

Tiffany Leeson, Creative Director of Egmont Books, spoke to us about the process of turning an illustration into a picture book. We got a tour around her office, and a look at some picture books from their initial sketches to the finished product on the shelf.

If you want to get your work in front of a publisher, you might want to consider getting an agent first…


Undertaking sample work can help publishers bear you in mind for future projects too.


Once you’ve got your illustrations onto their desk, what keeps a publisher interested?


It all depends on the market.


So the publisher has noticed your work and wants to commission you for a project. What happens now?


Marketers, designers, and editors will all get input in your work. You’ll have to win over the whole team.


Remember it’s the marketers who decide whether they think a book will sell.


Need ideas for places outside of picture books to get your illustrations published?


You don’t even need to limit yourself to one publisher. Get several!


This is the first part of a series of recaps from Picture Hooks Conference 2017: Inside Publishing. Click here to read more tweets from the day and interviews with the conference speakers. 

Tags: conference conference 2017 egmont publishing Illustration marketing picture books publishing tiffany leeson
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